Gladden Group

Marketing

Consulting

Branding

agency of change

If excellent marketing could elevate your brand today, why wait?

Seth Gladden

Principal

A Different point of view

Welcome to the Gladden Group, where we see the world differently. We believe in a systemic approach that revolutionizes the way brands connect with their customers. We're not for everyone—just those daring enough to change. Are you ready?

WE WANT TO BE YOUR PARTNER

what we do

brand identity & strategy

At the Gladden Group, our approach to brand identity and strategy is tailored to unearth and amplify your unique voice, forging an indelible connection between you and your market. Let us help you articulate your vision and turn it into your greatest competitive advantage.

customer engagement

Engagement is the currency of the modern market, and at the Gladden Group, we specialize in optimizing these crucial touch points. Our strategies are designed to elevate your interactions, ensuring that every engagement is meaningful and builds lasting relationships.

Strategic consulting

Change is the only constant in business, and at the Gladden Group, we pride ourselves on being masters of adaptation and growth. Let our expert consultants guide your journey to sustained success with tailored strategies that foster a cohesive and resilient organization.

Digital marketing

In a digital-first world, online experiences stand at the forefront of innovation. The Gladden Group is your partner in crafting memorable interactions that captivate and resonate with your audience.

What We've Done

Meet the Team

Ashley Lapido

Christalee Crary

Crystal Case

Darren Case

Nick Lapido

Paul Friederichsen

Seth Gladden

Shana Fairchild

Skylar Jacobs

Endorsements

What they Say about us

I have had the pleasure of working with Seth and his team for over four years, and I can personally attest to his exceptional creativity and leadership. Working alongside them has always been a rewarding and enriching experience. The Gladden Group are true professionals who bring original and effective marketing solutions to the table. I highly recommend them to anyone seeking impactful and creative marketing strategies.

Watching Seth and his team work is like observing art in motion. They took a brand that felt outdated and completely reimagined it into a line of products that everyone must have. Their comprehensive overhaul—from design aesthetics to packaging and messaging—was nothing short of brilliant. The Gladden Group’s innovative thinking and collective creative flair have the power to revolutionize businesses in extraordinary ways.

I am pleased to recommend Seth Gladden. My organization turned to Seth to guide our rebranding efforts. From its early stages to its completion, Seth provided wise, professional guidance in all phases of the rebranding. From conceptualization, to logo development, to marketing and PR, Seth provided invaluable insight and direction that we would not have been able to have internally. I can’t say enough about Seth, his team and their marketing skills!

As the CEO of the World Floor Covering Association, I’ve had many opportunities to work directly with Seth. He is a man of great wisdom who is constantly seeking an opportunity to make a difference. I highly recommend that you utilize Seth and the Gladden Group. If your experience is like mine, and I know it will be, you’ll be glad you did!

We were extremely impressed by Seth and his team during our initial introduction. They were very logical and professional in their approach and extremely savvy in how we should promote our brand to both our dealer base as well as the consumer. They bring to the table all of this and most importantly they fundamentally understand our industry. We would highly recommend the Gladden Group for your business needs.